Our global landscape has been radically altered by unprecedented challenges, underscoring the critical need for proactive adaptation and resilience in the face of uncertainty. The luxury of passive observation is one we can ill afford. Inaction, or a mere reactive stance, risks obsolescence. Building a robust foundation with the right capabilities and technologies is not just about survival; it's about setting the stage for innovation, growth, and leadership in the market. This session delves into the transformative trends redefining consumer industries and their implications for retailers and brands. We will explore the essential technologies and strategies — including artificial intelligence, media networks, omnichannel execution, and personalization — that should be integral to the core build for the future.