Leading brands are addressing gaps in the sales process to improve their ability to deliver blended, memorable and seamless brand experiences. With 75% of B2B buyers saying that buying from a website is more convenient than buying from a sales representative, consumer brands must adapt to omnichannel strategies by improving field sales efficiency, implementing innovative technologies and leveraging advanced data and analytics. Learn how brands can define and design next-generation B2B sales processes and technology capabilities to enable hyper-personalized experiences to exceed consumer expectations.