Sraavya is a seasoned marketing analytics and data science professional with a passion for unraveling the intricacies of consumer behavior and optimizing marketing strategies. Sraavya’s journey in data-driven marketing began post her MBA, where she developed a keen interest in both marketing principles and statistical analysis. She honed her skills in data modelling, interpretation, and visualization, leveraging various analytics tools and platforms to derive actionable insights from customer data while working in retail brands like Tory Burch, Grubhub, and now the Chicago Cubs.